Also, the London Card website says that you'll get "over 40 additional deals, discounts & freebies." A great option to buy with the London Pass is free travel on local transport systems like the London subway system, also known as the "tube."
London Pass Savings are Substantial
Since London is one of the most expensive cities in the UK, doesn't it make sense to maximize the tourist pounds you spend on local attractions by using a plastic credit card like MasterCard or Visa to pay for another type of discount plastic card like the London Card rather than pay full admission to an attraction like the Tower of London? Here are a couple of examples of the money you'll save. The typical admission fee to the Tower of London is £16.50 and with the London Pass, it's only £14.00, a saving of £2.50. Multiply that saving by a family of 4, 5 or 6 people and the London Pass discounts really add up.
London Pass is an All-In-One Discount Card
Think of the London Pass as a kind of plastic ID card that identifies you as a savvy customer entitled to savings and discounts that businesses and attractions normally reserve for their best customers. Similar in many ways to a plastic loyalty card, the London Pass gives card holders' substantial discounts just the way a retail merchant's preferred patrons do. Most people carry a discount card or two in their wallets. Well, the London Pass is like having a wallet crammed full of individual discount cards for London's most popular attractions.
Plastic discount cards like the London Pass are perfect ways to stretch your UK holiday budget while enjoying all the best exhibits and sites at reduced prices.