HOW TO GET THE 'EDGE' OVER
YOUR COMPETITORS
when issuing
LOYALTY/DISCOUNT CARDS
Put 'GOLDEN HANDCUFFS' on your customers
by issuing them with their own
PRIVILEGE/LOYALTY/VIP/DISCOUNT CARD
But remember!
It doesn't matter how you label them, these are all
PROMOTIONAL CARDS.
SO BEWARE: Make sure when you plan your project
that you have respect for the intellect of your customers.
Anyone can come up with some scheme to issue
Promotional Cards to prospects, but if it's not
pitched right it will turn out to be
A COMPLETE WASTE OF TIME AND MONEY
You'll find our 26 years in the business has given us a
wealth of experience in this field. This means we are
able to give you a great deal of help and advice to
make sure your project brings you a worthwhile return.This will only happen if your cards look and feel right,
carry the right message (clearly) and
make your customer feel valued.You will know most of the nationally successful card
schemes such as The Nectar Card, the Tesco Club card,
the Boots Advantage card etc.These have lasted the test of time, but there are many
grand schemes that never really got going. So it doesn't
matter how large or small your project is, the most
important factor is this:
The psychology must be carefully thought out.In fact, it is an absolute 'no-no' to even use the word 'scheme'.
No-one wants to do business with a schemer.So - your project is not a scheme, it is a 'customer reward'
card project. So, to be sure to get it right, we recommend
you go through the mechanics of your customer offer
with us as soon as possible as we've seen so many
come and go.Together, we can 'hone' your project to give it
maximum appeal. Let's give your customer
offer a profile that should ensure success. . .